®

PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510 dfuller@costco.com
EDITORIAL DIRECTOR Anita Thompson 425-313-6442
athompson@costco.com

MANAGING EDITOR MANAGING EDITOR MAGAZINES BOOKS

T. Foster Jones 425-313-6748 Tim Talevich 425-313-6759 Tod.Jones@costco.com ttalevich@costco.com

ONLINE EDITOR

David Wight David. Wight@costco.com

ASSOCIATE EDITORS

Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Sungwon Pae, Seoul 82-2-2630-2700 swpae@costcokr.com

ASSISTANT EDITORS

Stephanie E. Ponder, Seattle sponder@costco.com Jessica Han, Seoul jhhan@costcokr.com

REPORTERS

Will Fifield wfifield@costco.com
Steve Fisher Steve. Fisher@costco.com

COPY EDITOR Miriam Bulmer

CONTRIBUTORS

Annette Alvarez-Peters, Andrew Darlow, Jeffrey Ellis,
Wendy Helfenbaum, Susan Hirshorn, David Horowitz, Paul Lima,
Suze Orman, Chris Penttila, Charyn Pfeuffer, Lulu Powers,
J. Rentilly, Gail Sheehy, Scott Steinberg, Richard Sweeting,
Claire Sykes, Christine Thomas, Pat Volchok
ART DIRECTOR Doris Winters dwinters@costco.com
ASSOCIATE ART DIRECTOR Lory Williams lwilliams@costco.com

GRAPHIC DESIGNERS

Ken Broman, Bill Carlson, Susan Detlor, Chris Rusnak, David Schneider, Dawna Tessier, Brenda Tradii

PRODUCTION MANAGERS

Pam Sather, Seattle psather@costco.com
Elaine Emond, Ottawa Elaine. Emond@costco.com

ASSISTANT PRODUCTION MANAGER

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COLOR TECHNICIAN MaryAnne Robbers mrobbers@costco.com

ADVERTISING MANAGER

Jane Klein Shucklin 425-313-8277 jshucklin@costco.com

ASSISTANT ADVERTISING MANAGER

Kathi Tipper-Holgersen 425-313-6581 ktipper@costco.com

ADVERTISING COORDINATORS

Melanie Woods, Seattle 425-313-2558 mwoods@costco.com

Deborah Lissner, London 011-44-1923-830481 dlissner@costco.co.uk

Leah Clement, Ottawa 613-221-2383 Leah. Clement@costco.com

SENIOR ADVERTISING PROJECT MANAGER

Steve Trump strump@costco.com

ADVERTISING / PROMOTION COPYWRITER

Bill Urlevich

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John McCarthy, 818-706-8066

BUSINESS MANAGER

Janet Burgess

CIRCULATION MANAGER

Rossie Cruz 425-313-6715 rcruz@costco.com

CIRCULATION / EDITORIAL ASSISTANT

Dorothy Strakele 425-313-6899 connection@costco.com

ADMINISTRATIVE ASSISTANT

D. Ted Harris 425-313-2937 dtharris@costco.com

COSTCO WHOLESALE
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999 Lake Drive, Issaquah, Washington 98027
Fax: 425-313-6718
E-mail: connection@costco.com

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The Costco Connection is published by Costco Wholesale. All editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco Connection is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed. The publication of any advertisements is not to be construed as an endorsement of the product or service offered unless it is specifically stated in the ad that there is such approval or endorsement. Products advertised may not be available at all locations at the time of publication. Publishing offices are located at 999 Lake Drive, Issaquah, WA 98027. Copyright © 2010 Costco Wholesale.

FRONTend from the publisher’s desk

Ginnie Roeglin

THE MEMORIAL DAY holiday marks the traditional start of summer. To help you make the most of this long-awaited season, we have included a special section on travel and recreation.

If your family is into camping, you’ll want to check out the list of camping necessities on page 53. If you are in need of equipment, Costco is offering great savings this month on tents and more, including essentials such as sunscreen and bug repellent.

Is it time to take the kids to Disneyland or Disney World? Costco Travel offers Disney vacation packages and Costco.com offers discounts on tickets. On page 55, you’ll find tips from experts on making the most of your visit. A little advance planning will help you save both money and time.

If a golf vacation is more your style but your game is a little rusty, turn to page 58 for tips on improving your game. Costco sporting goods buyer Shane Williams also offers buyer’s picks for golfers this month: Kirkland Signature™ golf gloves (where else can you get three top-quality golf gloves for $12.99?) and an outstanding value on the latest high-tech TaylorMade golf clubs.

Be sure to capture your vacation memories in digital photos. We have several special offers on cameras this month, as well as information and ads in this issue to help you select the camera that’s right for you. You may also want to check out tips and techniques for developing your photo skills in the article on page 61.

If you are just looking forward to a relaxing Memorial Day weekend at home, we have you covered too, with great deals on patio furniture, patio heaters, spas and pool supplies. Wherever you are going, we’ll help you drive there safely with savings this month on tires, motor oil and GPS systems.

Happy Memorial Day from all of us at Costco! C

Ginnie Roeglin is Senior Vice President, E-Commerce and Publishing, and Publisher of

The Costco Connection.

from the editor’s desk

David W. Fuller

MAY 2010 ;e Costco Connection 7

THIS MONTH’S SENSATIONAL cover photo of Jeff Bridges is a good example of the value of breaking through self-imposed boundaries.

For years almost beyond measure, it has been a cardinal rule with me that subjects in cover photos should have eye contact with the reader. After all, the eyes are the windows to the soul, right?

So, as we considered the options for the Bridges
cover this month, there were those on the staff
who pretty much bypassed the photo we ultimately
selected. Talk about not having eye contact: The man
has his eyes shut! But as far as presenting this actor in what appears to be a spontane-
ous moment of absolute joy—well, the shot (taken by photographer Jerry Avenaim)
is every bit as much a winner as its subject is.

The takeaway? There’s a lot to be said for setting standards and creating boundaries, but there is also a lot to be said for constantly reassessing those standards and considering stepping beyond those boundaries.

In fact, I suggest eliminating the words “always” and “never” from most of the
standards and rules we impose upon ourselves or upon those who work for us. I favor
the word “generally.” As in, “generally, we want to have eye contact between reader
and cover subject.”
If you are a business manager, that leaves an opening for the creativity of your
employees. As an individual, it allows you to be open to personal growth. There is a
world of adventure between “I never leave the house in winter without an umbrella”
and “I generally don’t leave the house in winter without an umbrella.”
The refreshing glories of life await those who are willing to break their own rules. C

David W. Fuller is Assistant Vice President, Publishing, and Editor of The Costco Connection.